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GUSN-244063
x, 241 p. : ill. ; 24 cm., Traces the development of the plasticwares in the 1940s and 50s, especially the "party plan" marketing strategy developed by Brownie Wise.
History.
Histoire.
Plastic container industry History.
Tableware industry History.
Plastic tableware History.
Synthetische polymeren.
Huishoudelijke artikelen.
Tupperware.
Vente par râeunion Histoire.
Emballages en matiáeres plastiques Industrie et commerce Histoire.
Râecipients Industrie et commerce Histoire.
Tupperware (Marke)
Verkaufstechnik
Geschichte
Clarke, Alison J.
Washington, DC : Smithsonian Institution Press
x, 241 p. : ill. ; 24 cm.
Traces the development of the plasticwares in the 1940s and 50s, especially the "party plan" marketing strategy developed by Brownie Wise.
Includes bibliographical references (p. 203-234) and index.
Gift of Jane Nylander, June 2000.
1560988274 (cloth : alk. paper)
9781560988274 (cloth : alk. paper)
Stacks HD9662.C664 T863 1999
Tupperware Corporation
Tupperware
United States
âEtats-Unis
USA
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