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GUSN-271190
xv, 237, 15 p. ; 21 cm., "Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. Book jacket."--BOOK JACKET.
Aesthetics.
Ästhetik.
Sozialer Wandel.
Postrel, Virginia I., 1960-
The aesthetic imperative -- The rise of look and feel -- Surface and substance -- Meaningful looks -- The boundaries of design -- Smart and pretty.
New York : Perennial
xv, 237, 15 p. ; 21 cm.
"Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. Book jacket."--BOOK JACKET.
Includes section called: P.S. : insights, interviews & more.
Includes bibliographical references (p. [193]-227) and index.
0060933852
9780060933852
Coll. BH39.P6693 2003
1st Perennial ed.
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